Plum is the darkest of the purple hair colours from La Riche, and it's longest-lasting too!
- Each Pot Contains 88ml of Plum Directions Hair Dye
- 49mm Opening In Tub For Easy Use With A Tint Brush
- You Can Mix All Directions Hair Colours To Create Unique Shades
- Vegan-Friendly Hair Dye
- Never Tested on Animals
- No Ammonia, Peroxide or PPD's
- A Safer Way To Colour Your Hair
- Results Will Vary Depending On Hair Type, Hair Porosity, Base Colour.
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If you need your order fast, want a tracked or budget postage service, you will find four great postage options to suit your needs at the checkout.
Since 1981, La Riche has established itself as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. Directions are made in England and loved all over the world. Directions Hair Dye Plum has never been tested on animals and has a vegan formulation.
La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts!
Don't forget to check out the full range of Hair Care products! The Tint Brushes are essential for applying the dye evenly. Gloves are just as necessary to keep your hands clean, and we have now started selling development caps too.
***ALL COLOURS WE SHOW ARE BASED ON BLEACHED HAIR***The colours displayed are simulations. We try to represent the Plum colour as accurately as possible. The results will vary depending on your hair colour, hair type, the process and products used before dying. Directions Hair Dye doesn't have specific longevity on the hair. Do not mix with peroxide. To Achieve lighter shades than your currently colour, we recommend seeking professional advice. Always do a skin patch test and strand test first.
Caution: Do NOT dye eyelashes or eyebrows. If the product comes into contact with eyes, rinse immediately with clean water.
We have created a super helpful page with all the Do's and Dont's, tips and advice to help ensure you get the best results from your colour. Please see our 'Hair Dye Instructions' for more information, and enjoy your stunning new look!
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium
Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol,
Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15,
Basic Red 51.
Plum Directions Hair Dye
- Brand: La Riche
- Product Code: Plum
- Availability: In Stock
- Ex Tax: £3.00