La Riche
La Riche - Directions Hair Dye
Since 1981, La Riche has established itself as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. La Riche manufactures Directions Hair Colour in England and their products are loved all over the world.
Vegan-Friendly and Cruelty-Free!
La Riche has never tested any of their product on animals and never will. Completely vegan hair dyes and cruelty-free hair dye products.
No Ammonia, No Peroxide and No PPDs
That's right! La Riche Directions Hair colours contain no ammonia, peroxide or PPDs and they are incredibly safe and easy to use.
Hair Care Products
La Riche has also formulated a fantastic range of Shampoos and Conditioners to help you get the most out of your colour. The Pre Colour Shampoo will balance your hair's PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts!
Hair Lightening Kits
La Riche also manufactures Bleach kits to lighten your hair. These come in 30 % and 40% volumes. You may often need to pre-lighten your hair before colouring to ensure your colour really pops!
40 Years Of Colour
With over 40 years of experience in producing world-leading hair dyes, La Riche is a brand you can trust. Made in the UK
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Alpine Green is a deep dark green hair colour with slight blue tones.
Product info:
New Larger..
£3.00 £3.95
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Antique Mauve is a pale purple with silver tones. One of the new 11 colours from La Riche. For bleac..
£3.00 £3.95
Add to Cart
Apple Green is a mid-dark green hair dye colour.
Product info:
New Larger Pot Contains 100ml o..
£3.00 £3.95
Add to Cart
Apricot is a light / pale orange hair colour, for best results on bleached blonde hair.
Product inf..
£3.00 £3.95
Add to Cart
Atlantic Blue is a bright mid-blue hair colour, one of our best-selling blues.
Product info:
N..
£3.00 £3.95
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Bright Daffodil is a warm yellow hair colour for bleached hair!
Product info:
New Larger Size ..
£3.00 £3.95
Add to Cart
Carnation Pink is a bright bubble gum pink hair colour!
Product info:
New Larger Pot Contains ..
£3.00 £3.95
Add to Cart
Cerise is a lovely deep, dark pink hair colour with purple tones!
Product info:
New Larger Pot..
£3.00 £3.95
Add to Cart
Dark Tulip is deep dark Burgundy hair colour that fades through Pink as it washes out!
Product info..
£3.00 £3.95
Add to Cart
Deep Purple is a gorgeous and rich purple hair colour with aubergine tones. One of the new 11 colour..
£3.00 £3.95
Add to Cart
Denim Blue is a gorgeous deep dusky blue, one of the new hair colours from La Riche.
Product info:..
£3.00 £3.95
Add to Cart
Ebony is La Riche's black hair dye! This is a warm black and can have tones of brown/orange when was..
£3.00 £3.95
Add to Cart
Now Neon Red - Fire is an intense red hair dye which fades through pink!
Product info:
New Lar..
£3.00 £3.95
Add to Cart
Flame is a dark orange hair colour with reddish tones.
Product info:
Each Pot Contains 88ml of..
£3.00 £3.95
Add to Cart
Flamingo Pink is the brightest pink and best-selling pink hair colour and is long-lasting too!
Prod..
£3.00 £3.95
Add to Cart
Now Fluorescent Yellow - Fluorescent Glow is an intensely bright and UV reactive yellow hair colour ..
£3.00 £3.95
Add to Cart
Fluorescent Green is an intensely bright green hair colour. One of the 11 new hair colours from La R..
£3.00 £3.95
Add to Cart
Fluorescent Lime is an intensely bright, but light green hair colour. One of the new 11 hair co..
£3.00 £3.95
Add to Cart
Fluorescent Orange is a bright and vibrant orange hair colour!
Product info:
New Larger Size P..
£3.00 £3.95
Add to Cart
Fluorescent Yellow is an intensely bright and UV reactive yellow hair colour with green tones.
Prod..
£3.00 £3.95
Add to Cart
Lagoon Blue is a light/mid blue hair colour, one of the best selling blues.
Product info:
New ..
£3.00 £3.95
Add to Cart
Lavender is a beautifully subtle colour, the ever-popular lavender hair colour has hues of pale pink..
£3.00 £3.95
Add to Cart
Lilac is the palest of the purples and very popular, La Riche Directions Lilac hair colour is best o..
£3.00 £3.95
Add to Cart
Now Fluorescent Orange - Mandarin is a bright and vibrant orange hair colour!
Product info:
Ne..
£3.00 £3.95
Add to Cart
Midnight Blue is the darkest of the blue hair dyes!
Product info:
New Larger Size Pot Contains..
£3.00 £3.95
Add to Cart
Neon Blue is a deep blue hair colour with purples tones!
Product info:
New Larger Size Pot Con..
£3.00 £3.95
Add to Cart
Neon Red is an intense red hair dye that fades through pink!
Product info:
New Larger Size Pot..
£3.00 £3.95
Add to Cart
Pastel Blue is a soft pale powder/baby blue hair colour. One for the new 11 colours from La Riche
P..
£3.00 £3.95
Add to Cart
Pale Pink is the lightest of all pinks, baby pink hair colour with peach undertones. For bleached wh..
£3.00 £3.95
Add to Cart
Pastel Rose is a soft and pale dusky pink/rose gold hair colour. One of the new colours from La Rich..
£3.00 £3.95
Add to Cart
Peach is pale pink hair colour with orange tones. One of the new colours from La Riche.
Product inf..
£3.00 £3.95
Add to Cart
Pillarbox Red is one of the brightest red hair colours, best-selling reds! Washes out pink.
Product..
£3.00 £3.95
Add to Cart
Plum is the darkest of the purple hair colours from La Riche, and it's longest-lasting too!
Product..
£3.00 £3.95
Add to Cart
Poppy Red is a vibrant red hair colour that fades through Pink as it washes out, long-lasting too!
..
£3.00 £3.95
Add to Cart
Rose Red is a bright magenta pink hair colour with purple tones which fades through bright pinks as ..
£3.00 £3.95
Add to Cart
Rubine is a rich and dark hair colour with pinky tones! Fades through brighter pink tones.
Product ..
£3.00 £3.95
Add to Cart
Silver-grey is on-trend, classy and super popular. Used on bleached white-blonde hair colour only!
..
£3.00 £3.95
Add to Cart
Slate is a mid grey hair colour with blueish tones. One of the new 11 hair colours from La Riche.
P..
£3.00 £3.95
Add to Cart
Spring Green is a light and very bright green hair colour.
Product info:
New Larger Pot Contai..
£3.00 £3.95
Add to Cart
Stormy Grey is a beautiful dark grey hair colour with hints of purple. One of the new 11 hair colour..
£3.00 £3.95
Add to Cart
Sunflower is a deep golden yellow hair dye with sunshine tones. One of the 11 new hair colours from ..
£3.00 £3.95
Add to Cart
Tangerine is a mid orange hair colour with reddish tones.
Product info:
New Larger Size Pot Co..
£3.00 £3.95
Add to Cart
Tulip is a deep / mid-pink hair colour that fades through brighter pinks as it washes out!
Product ..
£3.00 £3.95
Add to Cart
Turquoise is a greenish-blue hair colour that lasts really well.
Product info:
New Larger Pot ..
£3.00 £3.95
Add to Cart
Ultra Violet is a vibrant purple with blue tones. One of the 11 new colours from La Riche
Product i..
£3.00 £3.95
Add to Cart
Vermillion Red is a deep red hair colour which fades through orange as it washes out!
Product info:..
£3.00 £3.95
Add to Cart
Violet is mid purple. Darker to start, but lightens up!
Product info:
New Larger Pot Contains ..
£3.00 £3.95
Add to Cart
White Toner is for use on Bleached hair only! This product removes some of the yellow tones that ble..
£3.00 £3.95
Add to Cart
Wisteria is a mid pastel mauve tint for bleached white-blonde hair.
Product info:
New Larger P..
£3.00 £3.95
Add to Cart
The La Riche Directions Colour Protecting Conditioner.
Never before has there been a more crucial t..
£3.95
Add to Cart
New Directions Colour Swatch Chart with 46 colours. The Swatch Charts are great for Stores, Hairdres..
£25.00
Add to Cart
Directions Pre Colour Shampoo made by La Riche. This is the larger 250ml size The Pre Colour Shampoo..
£3.95
Add to Cart
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