La Riche

La Riche - Directions Hair Dye

Since 1981, La Riche has established itself as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. La Riche, manufacture Directions Hair Colour in England and their products are loved all over the world. 

Vegan-Friendly and Cruelty-Free!

La Riche has never tested any of their product on animals and never will. Completely vegan hair dyes and cruelty-free hair dye products.

No Ammonia, No Peroxide and No PPD's

That's right! La Riche Directions Hair colours contain no ammonia, peroxide or PPD's and they are incredibly safe and easy to use.

Hair Care Products

La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts!

Hair Lightening Kits

La Riche also manufactures Bleach kits to lighten your hair. These come in 30 % and 40% volumes. You may often need to pre-lighten your hair before colouring to ensure your colour really pops!

40 Years Of Colour

With over 40 years of experience in producing world-leading hair dyes, La Riche is a brand you can trust.

Directions Colour Kit Pastel Rose

Directions Colour Kit Pastel Rose

A super handy Directions Colour Kit in Pastel Rose. For best results, you may need to pre-lighten yo..

£9.95 Ex Tax: £8.29

Directions Colour Swatch Chart

Directions Colour Swatch Chart

New Directions Colour Swatch Chart with 46 colours. It is perfect for Stores, Hairdressers and Salon..

£25.00 Ex Tax: £20.83

Directions Hair Lightening Kit - 30 Volume

Directions Hair Lightening Kit - 30 Volume

Directions Hair Lightening Kit (30 Volume), has been specially formulated to condition and help prot..

£8.50 Ex Tax: £7.08

Directions Hair Lightening Kit - 40 Volume

Directions Hair Lightening Kit - 40 Volume

Directions Hair Lightening Kit (40 Volume), has been specially formulated to condition and help prot..

£8.50 Ex Tax: £7.08

Dual Stepped Display Stand

Dual Stepped Display Stand

Dual Stepped counter display stands are manufactured to hold a small selection of La Riche shades, s..

£17.50 Ex Tax: £14.58

Large Starter Pack

Large Starter Pack

Large Salon Starter Pack contains everything you need to start selling Directions Hair Dye. Contain..

£155.00 Ex Tax: £129.17

Large Starter Pack + Display Stand

Large Starter Pack + Display Stand

Large Starter Pack + Display Stand contains everything you need to start selling Directions Hair Dye..

£170.00 Ex Tax: £141.67

Old Directions Colour Swatch Chart

Old Directions Colour Swatch Chart

Old Directions Colour Swatch Chart with 36 Colours...

£10.00 Ex Tax: £8.33

Pastel Rose

Pastel Rose

Pastel Rose is a soft and pale dusky pink/rose gold hair colour. One of the new colours from La Rich..

£3.95 Ex Tax: £3.29

Salon / Retail Refill Pack

Salon / Retail Refill Pack

Need more Directions Hair Dye? Top up with our great refill pack! 16 pots of fabulous colour for th..

£48.00 Ex Tax: £40.00

Small Starter Pack

Small Starter Pack

Small Starter Pack contains everything you need to start selling Directions Hair Dye. Contains: ..

£60.00 Ex Tax: £50.00

Small Starter Pack + Swatch Chart

Small Starter Pack + Swatch Chart

Small Salon Starter Pack + Colour Chart contains everything you need to start selling Directions Hai..

£82.50 Ex Tax: £68.75

Directions Colour Care Conditioner 100ml

Directions Colour Care Conditioner 100ml

Directions Colour Protecting Conditioner 100ml made by La Riche. A convenient small size, great for ..

£2.50 Ex Tax: £2.08

Directions Colour Kit Pastel Pink

Directions Colour Kit Pastel Pink

A super handy Directions Colour Kit in Pastel Pink. For best results, you may need to pre-lighten yo..

£9.95 Ex Tax: £8.29

Directions Pre Colour Shampoo 100ml

Directions Pre Colour Shampoo 100ml

Directions Pre Colour Shampoo 100ml made by La Riche. A convenient small size, great for travelling,..

£2.50 Ex Tax: £2.08

Pastel Pink

Pastel Pink

Pale Pink is the lightest of all pinks, baby pink hair colour with peach undertones. For bleached wh..

£3.95 Ex Tax: £3.29

Carnation Pink

Carnation Pink

Carnation Pink is a bright bubble gum pink hair colour! Product info: Each Pot Contains 88ml o..

£3.95 Ex Tax: £3.29

Directions Colour Kit Carnation Pink

Directions Colour Kit Carnation Pink

A super handy Directions Colour Kit in Carnation Pink. For best results, you may need to pre-lighten..

£9.95 Ex Tax: £8.29

Mini Directions Colour Care Trio

Mini Directions Colour Care Trio

New formulations from La Riche to enable you to get the most of your Hair Dyes. We have bundled toge..

£6.00 £7.50 Ex Tax: £5.00

Directions Colour Care Conditioner

Directions Colour Care Conditioner

The La Riche Directions Colour Protecting Conditioner. Never before has there been a more crucial..

£3.95 Ex Tax: £3.29

Directions Colour Kit Flamingo Pink

Directions Colour Kit Flamingo Pink

A super handy Directions Colour Kit in Flamingo Pink. For best results, you may need to pre-lighten ..

£9.95 Ex Tax: £8.29

Directions Pre Colour Shampoo

Directions Pre Colour Shampoo

Directions Pre Colour Shampoo made by La Riche. This is the larger 250ml size The Pre Colour Shampoo..

£3.95 Ex Tax: £3.29

Flamingo Pink

Flamingo Pink

Flamingo Pink is the brightest pink and best selling pink hair colour and long-lasting too! Product..

£3.95 Ex Tax: £3.29

Directions Colour Care Trio

Directions Colour Care Trio

New formulations from La Riche enable you to get the most out of your Hair Dyes. We have bundled tog..

£10.00 £11.85 Ex Tax: £8.33

Directions Colour Kit Rose Red

Directions Colour Kit Rose Red

A super handy Directions Colour Kit in Rose Red. For best results, you may need to pre-lighten your ..

£9.95 Ex Tax: £8.29

Rose Red

Rose Red

Rose Red is a bright magenta pink hair colour with purple tones which fades through bright pinks as ..

£3.95 Ex Tax: £3.29

Cerise

Cerise

Cerise is a lovely deep, dark pink hair colour with purple tones! Product info: Each Pot Conta..

£3.95 Ex Tax: £3.29

Directions Colour Kit Cerise

Directions Colour Kit Cerise

A super handy Directions Colour Kit in Cerise. For best results, you may need to pre-lighten your ha..

£9.95 Ex Tax: £8.29

Gloves

Gloves

For use when dying hair. These lightweight disposable plastics will keep your hands clean. Style may..

£0.30 Ex Tax: £0.25

Processing Cap

Processing Cap

Processing Caps are a great idea! Once you have applied your new hair colour, put on a processing c..

£0.50 Ex Tax: £0.42

Tint Brush

Tint Brush

Directions Tint Brushes are perfect for applying your favourite Directions Hair Dye colour or bleach..

£1.60 Ex Tax: £1.33

Directions Colour Kit Tulip

Directions Colour Kit Tulip

A super handy Directions Colour Kit in Tulip. For best results, you may need to pre-lighten your hai..

£9.95 Ex Tax: £8.29

Tulip

Tulip

Tulip is a deep / mid-pink hair colour that fades through brighter pinks as it washes out! Product ..

£3.95 Ex Tax: £3.29

Dark Tulip

Dark Tulip

Dark Tulip is deep dark Burgundy hair colour that fades through Pink as it washes out! Product info..

£3.95 Ex Tax: £3.29

Directions Colour Kit Dark Tulip

Directions Colour Kit Dark Tulip

A super handy Directions Colour Kit in Dark Tulip. For best results, you may need to pre-lighten you..

£9.95 Ex Tax: £8.29

Directions Colour Kit Rubine

Directions Colour Kit Rubine

A super handy Directions Colour Kit in Rubine. For best results, you may need to pre-lighten your ha..

£9.95 Ex Tax: £8.29

Rubine

Rubine

Rubine is a rich and dark hair colour with pinky tones! Fades through brighter pink tones. Product ..

£3.95 Ex Tax: £3.29

Directions Colour Kit Pillarbox Red

Directions Colour Kit Pillarbox Red

A super handy Directions Colour Kit in Pillarbox Red. For best results, you may need to pre-lighten ..

£9.95 Ex Tax: £8.29

Pillarbox Red

Pillarbox Red

Pillarbox Red is one of the brightest red hair colours, best-selling reds! Washes out pink. Product..

£3.95 Ex Tax: £3.29

Directions Colour Kit Poppy Red

Directions Colour Kit Poppy Red

A super handy Directions Colour Kit in Poppy Red. For best results, you may need to pre-lighten your..

£9.95 Ex Tax: £8.29

Poppy Red

Poppy Red

Poppy Red is a vibrant red hair colour that fades through Pink as it washes out, long-lasting too! ..

£3.95 Ex Tax: £3.29

Directions Colour Kit Vermillion Red

Directions Colour Kit Vermillion Red

A super handy Directions Colour Kit in Vermillion Red. For best results, you may need to pre-lighten..

£9.95 Ex Tax: £8.29

Vermillion Red

Vermillion Red

Vermillion Red is a deep red hair colour which fades through orange as it washes out! Product info:..

£3.95 Ex Tax: £3.29

Directions Colour Kit Flame

Directions Colour Kit Flame

A super handy Directions Colour Kit in Flame. For best results, you may need to pre-lighten your hai..

£9.95 Ex Tax: £8.29

Flame

Flame

Flame is a dark orange hair colour with reddish tones. Product info: Each Pot Contains 88ml of..

£3.95 Ex Tax: £3.29

Fire - Now Neon Red

Fire - Now Neon Red

Now Neon Red - Fire is an intense red hair dye which fades through pink! Product info: Each Po..

£3.95 Ex Tax: £3.29

Neon Red

Neon Red

Neon Red is an intense red hair dye that fades through pink! Product info: Each Pot Contains 8..

£3.95 Ex Tax: £3.29

Directions Colour Kit Neon Red

Directions Colour Kit Neon Red

A super handy Directions Colour Kit in Neon Red. For best results, you may need to pre-lighten your ..

£9.95 Ex Tax: £8.29

Directions Colour Kit Tangerine

Directions Colour Kit Tangerine

A super handy Directions Colour Kit in Tangerine. For best results, you may need to pre-lighten your..

£9.95 Ex Tax: £8.29

Tangerine

Tangerine

Tangerine is a mid orange hair colour with reddish tones. Product info: Each Pot Contains 88ml..

£3.95 Ex Tax: £3.29

Directions Colour Kit Fluorescent Orange

Directions Colour Kit Fluorescent Orange

A super handy Directions Colour Kit in Fluorescent Orange. For best results, you may need to pre-lig..

£9.95 Ex Tax: £8.29

Fluorescent Orange

Fluorescent Orange

Fluorescent Orange is a bright and vibrant orange hair colour! Product info: Each Pot Contains..

£3.95 Ex Tax: £3.29

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