La Riche

La Riche - Directions Hair Dye

Since 1981, La Riche has established itself as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. La Riche manufactures Directions Hair Colour in England and their products are loved all over the world. 

Vegan-Friendly and Cruelty-Free!

La Riche has never tested any of their product on animals and never will. Completely vegan hair dyes and cruelty-free hair dye products.

No Ammonia, No Peroxide and No PPDs

That's right! La Riche Directions Hair colours contain no ammonia, peroxide or PPDs and they are incredibly safe and easy to use.

Hair Care Products

La Riche has also formulated a fantastic range of Shampoos and Conditioners to help you get the most out of your colour. The Pre Colour Shampoo will balance your hair's PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts!

Hair Lightening Kits

La Riche also manufactures Bleach kits to lighten your hair. These come in 30 % and 40% volumes. You may often need to pre-lighten your hair before colouring to ensure your colour really pops!

40 Years Of Colour

With over 40 years of experience in producing world-leading hair dyes, La Riche is a brand you can trust. Made in the UK

Alpine Green

Alpine Green

Alpine Green is a deep dark green hair colour with slight blue tones. Product info: New Larger..

£3.00 £3.95

Antique Mauve

Antique Mauve

Antique Mauve is a pale purple with silver tones. One of the new 11 colours from La Riche. For bleac..

£3.00 £3.95

Apple Green

Apple Green

Apple Green is a mid-dark green hair dye colour. Product info: New Larger Pot Contains 100ml o..

£3.00 £3.95

Apricot

Apricot

Apricot is a light / pale orange hair colour, for best results on bleached blonde hair. Product inf..

£3.00 £3.95

Atlantic Blue

Atlantic Blue

Atlantic Blue is a bright mid-blue hair colour, one of our best-selling blues. Product info: N..

£3.00 £3.95

Bright Daffodil

Bright Daffodil

Bright Daffodil is a warm yellow hair colour for bleached hair! Product info: New Larger Size ..

£3.00 £3.95

Carnation Pink

Carnation Pink

Carnation Pink is a bright bubble gum pink hair colour! Product info: New Larger Pot Contains ..

£3.00 £3.95

Cerise

Cerise

Cerise is a lovely deep, dark pink hair colour with purple tones! Product info: New Larger Pot..

£3.00 £3.95

Dark Tulip

Dark Tulip

Dark Tulip is deep dark Burgundy hair colour that fades through Pink as it washes out! Product info..

£3.00 £3.95

Deep Purple

Deep Purple

Deep Purple is a gorgeous and rich purple hair colour with aubergine tones. One of the new 11 colour..

£3.00 £3.95

Denim Blue

Denim Blue

Denim Blue is a gorgeous deep dusky blue, one of the new hair colours from La Riche. Product info:..

£3.00 £3.95

Ebony

Ebony

Ebony is La Riche's black hair dye! This is a warm black and can have tones of brown/orange when was..

£3.00 £3.95

Fire - Now Neon Red

Fire - Now Neon Red

Now Neon Red - Fire is an intense red hair dye which fades through pink! Product info: New Lar..

£3.00 £3.95

Flame

Flame

Flame is a dark orange hair colour with reddish tones. Product info: Each Pot Contains 88ml of..

£3.00 £3.95

Flamingo Pink

Flamingo Pink

Flamingo Pink is the brightest pink and best-selling pink hair colour and is long-lasting too! Prod..

£3.00 £3.95

Fluorescent Glow - Now Fluorescent Yellow

Fluorescent Glow - Now Fluorescent Yellow

Now Fluorescent Yellow - Fluorescent Glow is an intensely bright and UV reactive yellow hair colour ..

£3.00 £3.95

Fluorescent Green

Fluorescent Green

Fluorescent Green is an intensely bright green hair colour. One of the 11 new hair colours from La R..

£3.00 £3.95

Fluorescent Lime

Fluorescent Lime

Fluorescent Lime is an intensely bright, but light green hair colour. One of the new 11 hair co..

£3.00 £3.95

Fluorescent Orange

Fluorescent Orange

Fluorescent Orange is a bright and vibrant orange hair colour! Product info: New Larger Size P..

£3.00 £3.95

Fluorescent Yellow

Fluorescent Yellow

Fluorescent Yellow is an intensely bright and UV reactive yellow hair colour with green tones. Prod..

£3.00 £3.95

Lagoon Blue

Lagoon Blue

Lagoon Blue is a light/mid blue hair colour, one of the best selling blues. Product info: New ..

£3.00 £3.95

Lavender

Lavender

Lavender is a beautifully subtle colour, the ever-popular lavender hair colour has hues of pale pink..

£3.00 £3.95

Lilac

Lilac

Lilac is the palest of the purples and very popular, La Riche Directions Lilac hair colour is best o..

£3.00 £3.95

Mandarin - Now Fluorescent Orange

Mandarin - Now Fluorescent Orange

Now Fluorescent Orange - Mandarin is a bright and vibrant orange hair colour! Product info: Ne..

£3.00 £3.95

Midnight Blue

Midnight Blue

Midnight Blue is the darkest of the blue hair dyes! Product info: New Larger Size Pot Contains..

£3.00 £3.95

Neon Blue

Neon Blue

Neon Blue is a deep blue hair colour with purples tones! Product info: New Larger Size Pot Con..

£3.00 £3.95

Neon Red

Neon Red

Neon Red is an intense red hair dye that fades through pink! Product info: New Larger Size Pot..

£3.00 £3.95

Pastel Blue

Pastel Blue

Pastel Blue is a soft pale powder/baby blue hair colour. One for the new 11 colours from La Riche P..

£3.00 £3.95

Pastel Pink

Pastel Pink

Pale Pink is the lightest of all pinks, baby pink hair colour with peach undertones. For bleached wh..

£3.00 £3.95

Pastel Rose

Pastel Rose

Pastel Rose is a soft and pale dusky pink/rose gold hair colour. One of the new colours from La Rich..

£3.00 £3.95

Peach

Peach

Peach is pale pink hair colour with orange tones. One of the new colours from La Riche. Product inf..

£3.00 £3.95

Pillarbox Red

Pillarbox Red

Pillarbox Red is one of the brightest red hair colours, best-selling reds! Washes out pink. Product..

£3.00 £3.95

Plum

Plum

Plum is the darkest of the purple hair colours from La Riche, and it's longest-lasting too! Product..

£3.00 £3.95

Poppy Red

Poppy Red

Poppy Red is a vibrant red hair colour that fades through Pink as it washes out, long-lasting too! ..

£3.00 £3.95

Rose Red

Rose Red

Rose Red is a bright magenta pink hair colour with purple tones which fades through bright pinks as ..

£3.00 £3.95

Rubine

Rubine

Rubine is a rich and dark hair colour with pinky tones! Fades through brighter pink tones. Product ..

£3.00 £3.95

Silver

Silver

Silver-grey is on-trend, classy and super popular. Used on bleached white-blonde hair colour only! ..

£3.00 £3.95

Slate

Slate

Slate is a mid grey hair colour with blueish tones. One of the new 11 hair colours from La Riche. P..

£3.00 £3.95

Spring Green

Spring Green

Spring Green is a light and very bright green hair colour. Product info: New Larger Pot Contai..

£3.00 £3.95

Stormy Grey

Stormy Grey

Stormy Grey is a beautiful dark grey hair colour with hints of purple. One of the new 11 hair colour..

£3.00 £3.95

Sunflower

Sunflower

Sunflower is a deep golden yellow hair dye with sunshine tones. One of the 11 new hair colours from ..

£3.00 £3.95

Tangerine

Tangerine

Tangerine is a mid orange hair colour with reddish tones. Product info: New Larger Size Pot Co..

£3.00 £3.95

Tulip

Tulip

Tulip is a deep / mid-pink hair colour that fades through brighter pinks as it washes out! Product ..

£3.00 £3.95

Turquoise

Turquoise

Turquoise is a greenish-blue hair colour that lasts really well. Product info: New Larger Pot ..

£3.00 £3.95

Ultra Violet

Ultra Violet

Ultra Violet is a vibrant purple with blue tones. One of the 11 new colours from La Riche Product i..

£3.00 £3.95

Vermillion Red

Vermillion Red

Vermillion Red is a deep red hair colour which fades through orange as it washes out! Product info:..

£3.00 £3.95

Violet

Violet

Violet is mid purple. Darker to start, but lightens up! Product info: New Larger Pot Contains ..

£3.00 £3.95

White Toner

White Toner

White Toner is for use on Bleached hair only! This product removes some of the yellow tones that ble..

£3.00 £3.95

Wisteria

Wisteria

Wisteria is a mid pastel mauve tint for bleached white-blonde hair. Product info: New Larger P..

£3.00 £3.95

Directions Colour Care Conditioner

Directions Colour Care Conditioner

The La Riche Directions Colour Protecting Conditioner. Never before has there been a more crucial t..

£3.95

Directions Colour Swatch Chart

Directions Colour Swatch Chart

New Directions Colour Swatch Chart with 46 colours. The Swatch Charts are great for Stores, Hairdres..

£25.00

Directions Pre Colour Shampoo

Directions Pre Colour Shampoo

Directions Pre Colour Shampoo made by La Riche. This is the larger 250ml size The Pre Colour Shampoo..

£3.95

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